Wesley A. Wenhardt

BMW Centre

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BMW Centre


Cape Town, South Africa
1994 — 1996

The BMW Centre is a 30,000 square meter space that consists of a Conference Centre, Bistro and the first Imax Theater in Africa and vehicle Customer Care Centre

Initiated and directed the launch, brand positioning, marketing, operational vision and direction of the $35 million Centre, managing $5 million in new construction and furnishings, led a team of 35 employees.

Developed effective and successful general sales promotions, advertising and marketing strategies and revenue streams with tourism, travel trade and marketing partners.

Coordinated special events and official visits by Bishop Desmond Tutu, J.W de Klerk and President Nelson Mandela.