Wesley A. Wenhardt

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Wesley A. Wenhardt

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253 777 2930

Wesley Wenhardt is a marketing and business operations professional with over 25 years experience working with heritage sites, museums, science centres, IMAX theatres and cultural attractions. He enjoys interesting assignment that combine his strong interpersonal skills with new business development opportunities in challenging environments.

He is an experienced executive, leading the start-up and management of high profile visitor focused organizations. His areas of experience include: planning, brand positioning, identifying and exploiting revenue opportunities, hiring and developing talented staff, managing growth and surpassing revenue targets. He is a team leader and innovator with a proven ability to develop new business and motivate people. Wesley has developed successful sponsorship deals, private-public sector partnerships, and cooperative marketing programs. His work has taken him around the world, planning, opening and revitalizing heritage sites, museums, science centres and IMAX theatres in major cities in Canada, the United States, South Africa, Scotland and Brunei.

Since 1986, Wesley has consulted to a number of organizations assisting in: start-up and launch, revitalization, operations, marketing and product development. His selected clients include: Beaty Biodiversity Museum, The Squamish Lil’wat Cultural Centre, Vancouver Aquarium, Glasgow Science Centre and IMAX Theatre, Imiloa Astronomy Center of Hawaii, National Geographic Films, Washington, DC, and the National Museums of Brunei.

Wesley is the Executive Director of the Foss Waterway Seaport, in Tacoma, Washington, USA working on the start up, fundraising and launch of this historic maritime heritage center. From 2012 to 2013 he fulfilled an assignment at Auckland Museum as Director of Commercial and Business Development. In 2012, Wesley also directed the Tour de Biennale bicycle ride supporting public art in the Vancouver Biennale in British Columbia.

Under his direction, the Beaty Biodiversity Museum at the University of British Columbia (UBC)  was launched in 2011. In 2010, he completed a project with Sportsmark Canada, representing sponsors and suppliers of the 2010 Vancouver Winter Olympics. From 2007 – 2009, Wesley was Executive Director of the Vancouver Maritime Museum (VMM), reversing the City of Vancouver’s decision to close the VMM in 2009, securing guaranteed funding for three consecutive years, the first time ever, and reducing the VMM deficit over two consecutive years of operation.

As founding VP Business Development, Operations and IMAX Theater, at The Tech Museum of Innovation in San Jose California, (1998-2006), Wesley was responsible for generating up to $ 5 M annually, overseeing all the revenue generating areas. He was also Executive Producer of an IMAX short destination film, The Spirit of Silicon Valley, after securing $1.4 M in sponsorship. He focused on tourism marketing, business development and revenue generation.

In 1994 he launched the innovative BMW Pavilion and IMAX Cinema in Cape Town, South Africa where he served as Director for two years. At the Ontario Science Centre in Toronto,(1996-1998) Wesley planned and launched the IMAX theatre that was a key factor in helping to revitalization the Ontario Science Centre. Following a communications assignment at the 1986 World Exposition in Vancouver, Wesley moved to Ottawa and developed the Tourism Marketing program for the Canadian Museum of Civilization. He then launched and directed the world’s first combination IMAX/OMNIMAX Dome HD Theatre at the Museum, (1988-1994) and became involved in IMAX film production, staging and hosting world premieres of The Civilization Series: The First Emperor of China, Mystery of the Maya and Titanica.

In August 2009, Wesley completed the intensive MLI management program in residence at the Getty Leadership Institute in Los Angeles, and has studied executive coaching at Stanford University, California. He is a graduate of the University of Alberta, with a degree in Resource Planning. Wesley is currently a Jury Member of the Canadian Museums Association Award of Outstanding Achievements / Prix d’excellence de l’AMC and serves on the Board for the Western Museums Association (US and Canada).

One Response to this post
  1. Posted on October 31, 2012 by Michele Fry

    Wow this is a very impressive profile. You have been very busy since leaving the Tech Museum. I knew you would go on and advance in your career. You are very motivated, love challenges and people. Hope to hear from you!

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